iPOPit

You can also watch it on YouTube here, if you like watching exactly the same thing but on a different page.

PopIt is the name of the menu system we developed, so that any player can build and customise everything in the game, from changing your hairstyle to constructing a LittleBigPlanet homage to ChaseHQ built from toilet rolls and plastic toy soldiers (if that's what floats your boat).

I think everyone's going to have a lot of fun with this when we release the game very soon now...